Promoting a new bar requires a thought out plan, a budget, massive marketing and proper strategic planning. Consistent effort is required to promote a new pub or bar, create awareness, and build a new customer base. Use the following strategies to start promoting your new bar business now and maximize results.
Instructions
1. Create a website for your new bar. Include online quizzes or games so guests can win free meal coupons and give them an option to sign up for a monthly bar newsletter. Once they have consented, send them updated emails on your new drink of the week or special appetizer or the day. Offer a happy hour to your customers with cheaper drink deals.
2. Promote a new bar by advertising on television. Create a well thought out commercial for your bar to promote deals, appetizers and specialty cocktails. The most effective marketing method is television, but it can be increasingly expensive.
3. Advertise your new bar in magazines, local and city newspapers to publicize the new establishment and its services. Jazz up your press release and get readers excited and curious about your establishment. Possibly include special drink coupons to all readers.
4. Use billboards if you can afford it. Post for a week or a month and get the word out about your new pub or bar. Use a catchy bar slogan or phrase to attract the attention of future customers.
5. Create a menu that will attract the Happy Hour crowd. This crowd is very important for word of mouth business and weekly revenue. The cheaper the drinks the more they will buy. Create a buzz with some tasty appetizers and cocktails.
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